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PivotAL 2025

2025 AAA Educational Conference & Expo

Wednesday, October 22, 2025

Pivotal 2025, Powered by AAA will be held October 22nd at the Mobile Convention Center in Mobile, AL. It is the premier state conference for the apartment industry. It will be attended by hundreds of multifamily housing professionals eager to stay abreast of trends in legal matters, social media and marketing, recruitment and retention, efficiency, technology, and more. Nationally acclaimed speakers and informative breakout sessions inspire attendees, fostering connections and facilitating discussions on pertinent industry topics.

The AAA trade show features exhibit booths and provides firsthand access to innovative solutions from countless experienced suppliers, empowering attendees to enhance their bottom line. 

Earn 4 CECs!

Need to earn Continuing Education Credits (CECs) for your NAAEI designation? This conference has you covered—earn 4 CECs and stay on track with your professional goals!


Ticket Pricing

A late fee of $50 per ticket will be applied to any registrations after October 1, 2025, and until October 13th, and may not include the t-shirt or other attendee gifts. (Depending on availability) 


Booths and Sponsorships 

To select your booth and sponsorships, please click the button above labeled "Booth & Sponsorships Sign-Ups."

Single Booth- $900 (Includes 2 Attendees to Expo, Lunch & After Party)

Double Booth-$1,700 (Includes 4 Attendees to Expo, Lunch & After Party)

Triple Booth-$2,550 (Includes 6 Attendees to Expo, Lunch & After Party)

Quad Booth-$3,400 (Includes 8 Attendees to Expo, Lunch & After Party)

Additional Supplier Booth/After Party Ticket- $125

Need additional information about exhibitor booth setup times? Click the 2025 Terms of Service button for further details.


Check out this year's newest event! Select 'Register Now,' then choose 'Add-Ons and Additional Tickets' to complete your registration.  

Agenda

October 22
8:00 AM - 9:00 AM Grab & Go Breakfast The Alabama Apartment Association welcomes you to Pivotal!
9:00 AM - 10:00 AM Opening Session Keynote- Scott "Intake" Kartvedt Keynote -A Culture of Excellence - Developing High Performing Individuals and Team
10:15 AM - 11:15 AM Breakout Sessions Tech: Russ Webb – AI in Multifamily: Exciting… and a Little Terrifying!
Management: Katie Rigsby – T.R.U.S.T.: 5 Steps to Creating Loyal Residents
Marketing: Michelle Ford – SEO & Social Media Strategies
Maintenance: Leigh Stevens – A2L Low-GWP Refrigerants: Understanding the Basics
11:45 AM - 1:45 PM Lunch & Tradeshow Enjoy lunch with your colleagues and peers, then take some time to network at the tradeshow before returning for the afternoon educational sessions.
2:00 PM - 5:00 PM Set up & Exhibitor Move-in South Exhibit Hall Don’t miss “Supplier Success” with Virginia Love, 2:00–3:00 PM. Free to attend, but you must be registered for a booth to participate.
2:00 PM - 3:00 PM Breakout Sessions Tech: Russ Webb – Strategic Planning with Your Team
Marketing: Katie Rigsby – Emotional Intelligence: Shifting Mindsets for Success
Management: Financial Class
Maintenance: Leigh Stevens – A2L Refrigerants in Practice: Q&A, Turns, Maintenance, and Cost-Saving Strategies
2:00 PM - 3:00 PM Supplier Success Session Virginia Love from Entrata will share valuable insights and strategies to help you maximize your PivotAL experience. Don't miss this session, designed specifically for suppliers!
3:15 PM - 4:15 PM Closing Session- Brandon Baker, Chick-fil-A Discover the principles behind Chick-fil-A’s legendary customer service culture and how the simple phrase “It’s my pleasure” reflects a deeper commitment to excellence, hospitality, and creating memorable guest experiences.
4:15 PM - 6:30 PM Tradeshow Gather and enjoy drinks and good conversations with your favorite supplier partners.
6:30 PM - 9:30 PM “Multifamily Carnival: Let the Good Times Roll” After Party
Credits Price
Non-Member Full Conference Attendee Registration
This rate is for AAA NON-member owner/management company attendees only. After Party access is included in this ticket. For group registrations, each attendee must have a unique email address--duplicate emails are not allowed. AAA is not responsible for booking hotel accommodations. Any registrations made after 10/01 will not be guaranteed selected t shirt size or promo gift items. Registration Ends 10/7/25 at 11:00 PM CDT
4.00 $425.00
Member Full Conference Attendee Registration
This rate is for AAA member owner/management company attendees only. After Party access is included in this ticket. For group registrations, each attendee must have a unique email address--duplicate emails are not allowed. AAA is not responsible for booking hotel accommodations. Any registrations made after 10/01 will not be guaranteed selected t shirt size or promo gift items. Registration Ends 10/7/25 at 11:00 PM CDT
4.00 $375.00
Maintenance-Full Conference
This rate is for AAA Member --Maintenance attendees only. After Party access is included in this ticket. For group registrations, each attendee must have a unique email address--duplicate emails are not allowed. AAA is not responsible for booking hotel accommodations. Any registrations made after 10/01 will not be guaranteed selected t shirt size or promo gift items. Registration Ends 10/7/25 at 12:00 AM CDT
4.00 $175.00
Half Day Registration
Half Day attendees are able to attend either the morning sessions (8am-12:30pm, including the Lunch & Learn) OR the afternoon sessions (11:45am-3:45pm, including the Lunch & Learn). This ticket is for Owner/Management Company attendees only. Half Day does not include a ticket to the After Party. AAA is not responsible for booking hotel rooms. Any registrations made after 10/01 will not be guaranteed selected tshirt size or promo gift items.  Registration Ends 10/7/25 at 11:00 PM CDT
2.00 $225.00
LATE AAA Non- Member -Full Conference Attendee
This rate is for AAA member owner/management company attendees only. After Party access is included in this ticket. For group registrations, each attendee must have a unique email address--duplicate emails are not allowed. AAA is not responsible for booking hotel accommodations. Any registrations made after 10/01 will not be guaranteed selected t shirt size or promo gift items. Registration Opens 10/8/25 at 12:00 AM CDT
4.00 $475.00
Credits Price
AAA Golf Event
Tee off with us Monday, Oct 20, before the Pivotal Conference! 1:00 PM at Rock Creek, Fairhope, AL. Casual tournament (teams assigned day-of). $200 per golfer; a portion supports Loveall Pantry, Mobile, AL. Registration Ended 10/3/25 at 5:00 PM CDT
$200.00
Management Attendee After Party Ticket (member)
This ticket is for half day attendees or non-registered attendees. 
Full Registration (member and non-member) & Maintenance Registration includes an After Party Ticket. 
Registration Ends 10/6/25 at 12:00 AM CDT
$75.00
Management Attendee After Party Ticket(non-member)
This ticket is for half day attendees or non-registered attendees. 
Full Registration (member and non-member) & Maintenance Registration includes an After Party Ticket. 
Registration Ends 10/6/25 at 12:00 AM CDT
$100.00
Drink Tickets
Drink tickets will be for the after-party only and will only be sold online and before the event. You will not be able to purchase drink tickets the day of the event; however, the bars will accept cash and credit cards at the event. Registration Ends 10/17/25 at 12:00 AM CDT
$15.00

The group room block at the Renaissance Riverview Plaza Hotel and the overflow block at the Battle House Renaissance Mobile Hotel & Spa are now fully booked.

Nearby Hotels (Walking Distance)

Hampton Inn & Suites Mobile–Downtown Historic District
62 South Royal Street, Mobile, AL
Centrally located, just a few blocks from the convention center and a short walk to both Renaissance properties.

Hilton Garden Inn Mobile Downtown
15 North Conception Street, Mobile, AL
Located near Bienville Square, this hotel is within easy walking distance to downtown attractions.

The Admiral, Downtown Historic District
251 Government Street, Mobile, AL
A historic hotel in the heart of downtown, also within walking distance of the Battle House and Riverview Plaza.

For More Information:

Meghan Elder
Meghan Elder
Association Executive